Ease of use
"The high-tech industry is in denial of a simple fact that every person with a cell phone or a word processor can clearly see: Our computerised tools are too hard to use."
Alan Cooper, The Inmates are Running the Asylum, p. 15.
"Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology. There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product."
Alan Cooper, The Inmates are Running the Asylum, p. 15.
"The high-tech industry has inadvertently put programmers and engineers in charge, so their hard-to-use engineering culture dominates. Despite appearances, business executives are simply not the ones in control of the high-tech industry. It is the engineers who are running the show. In our rush to accept the many benefits of the silicon chip, we have abdicated our responsibilities. We have let the inmates run the asylum."
Alan Cooper, The Inmates are Running the Asylum, p. 15.
"In a marketplace of equally poorly designed products, added features will not influence a broad segment of the market."
Alan Cooper, The Inmates are Running the Asylum, p. 78.