Steve Krug
"Don't make me think!"
Steve Krug, Don't Make Me Think, p. 11
"Make it obvious what's clickable."
Steve Krug, Don't Make Me Think, p. 37
"It doesn't matter how many times I have to click, as long as each click is a mindless, unambiguous choice."
Steve Krug, Don't Make Me Think, p. 41
"Get rid of half the words on each page, then get rid of half of what's left."
Steve Krug, Don't Make Me Think, p. 45
"It's a fact: People won't use your web site if they can't find their way around it."
Steve Krug, Don't Make Me Think, p. 51
"All of us who work on web sites have one thing in common--we're also web users. And like all web users, we tend to have strong feelings about what we like and don't like about web sites... when we're working on a web team, it turns out to be very hard to check those feelings at the door."
Steve Krug, Don't Make Me Think, p. 133
"... there are no simple 'right' answers for most web design questions (at least not for the important ones). What works is good, integrated design that fills a need--carefully thought out, well executed, and tested."
Steve Krug, Don't Make Me Think, p. 136
"Keep testing simple - so you do enough of it."
Steve Krug, Don't Make Me Think, p. 138
"Repeat after me: Focus groups are not usability tests."
Steve Krug, Don't Make Me Think, p. 140
"If you want a great site you've got to test."
Steve Krug, Don't Make Me Think, p. 141
"Testing one user is 100 percent better than testing none."
Steve Krug, Don't Make Me Think, p. 142
"Testing one user early in the project is better than testing 50 near the end."
Steve Krug, Don't Make Me Think, p. 142
"Testing is an iterative process. Testing isn't something you do once. You make something, test it, fix it, and test again."
Steve Krug, Don't Make Me Think, p. 143