Writing for the web training workshop
This workshop is for people who write for the web as part of their work. We will teach you how to create better content by showing you good and poor content from a wide range of Australian web sites (government, university, corporate and non-profit sites).
You will:
- Learn how to produce content that is more useful, usable and accessible
- Practice writing and content design techniques through a series of exercises
- Receive a booklet of notes and references (90-100 pages)
- Be able to download templates and checklists to use in your organisation.
Agenda
| Time | Topic |
|---|---|
Part 1 |
Planning content |
| 9-10am | Introduction
|
| 10-10.45am | Plan
|
| 10.45-11am | Morning tea |
Part 2 |
Creating content |
| 11-12pm | Plain language
|
| 12-1pm | Concise writing
|
| 1-1.30pm | Lunch |
| 1.30pm-2.30pm | Page titles and metadata
|
| 2.30-3pm | Writing links
|
| 3-3.15pm | Afternoon tea |
| 3.15-4pm | Layout and content design
|
Part 3 |
Evaluation |
| 4-4.30pm | Reviewing content
|
What we don't cover
This is not a technical workshop. We will not cover broader design issues for the web such as information architecture, navigation design or visual design.
About the presenter
Dey Alexander has 15 years experience as a web professional and has been running writing workshops for 8 years. As a usability specialist, she has seen first-hand the problems that poor content create. She will relate her experiences and observations to give you a full sense of what works and what doesn't in an online environment.
Testimonials
"5 stars - very informative, direct and structured"
Julie Bray, Queensland Health
"Useful, practical advice that has immediate application"
Simon Langsford, SA Museum
"Very informative, well presented, good examples"
Emma Curtis-Bramwell, La Trobe University
"Friendly, fun environment. Great examples, excellent notes. A great workshop. Lots to implement!"
Annie O'Neill, Ballistic Publishing
"This workshop had a practical focus with lots of useful strategies I can apply back at work"
Lisa Richardson, Pearson Education
"Great research to back up examples. Good examples used throughout course. Great reference material to go back to"
Selina Smyth, PIRSA/Safework SA
"Engaging and very relevant. Dey is a fantastic facilitator. It's obvious that everyone enjoyed the day and will put learnings into practice"
Erin Kurth, Melbourne Water
"I highly recommend anyone who looks after web content to attend this workshop. It actually gives you skills you can use every day. Plus the presenter had a great sense of humour, which made the day much more fun!!"
Sally Bolton, Australian Electoral Commission
Workshop dates, cost and registration
In-house workshops: contact us for a quote
We run in-house workshops for groups anywhere in Australia. We customise these so that your staff get to work on content from your website during the exercises. For more information, contact us.
Public workshops: $495 per person (discounts for groups)
Vision Australia handle bookings and payments. We run these workshops in partnership.
Contact Melanie Edge at Vision Australia
Email: melanie.edge@visionaustralia.org
Phone: 03 9864 9249
| Date | City | Venue |
|---|---|---|
| July 29 | Perth | The University Club University of Western Australia |
| August 5 | Sydney | Wesley Conference Centre 220 Pitt Street |
| September 9 | Brisbane | Novotel Hotel 200 Creek Street |
| October 14 | Canberra | Members Dining Room 1 |
| October 21 | Melbourne | Jasper Hotel 489 Elizabeth Street |